For the second edition of the Indian Super League, the football league of India, Star Sports India approached us to redefine the title sequence, and the look and feel of the games broadcast.
The brief was to create a piece that portrays the attitude of the youth, celebrates the game and highlights the quality of play, showing that the Indian football league was second to none.
We started with a solid concept to build the rest of the piece around: Football is the celebration of life, where our essence awakens. This fiery, passionate and amorphous essence became the centerpiece of the sequence.
After extensive research, we compiled the best football action to drive the story and created the look and feel of the piece befitting the spirit of the Indian Super League.
We ended up with an explosive piece, a dynamic representation of a football match where the essence runs through the players, the audience and the game.