In July 2013, Star Network India approached us to pitch for the rebrand of Channel V, their youth focussed channel. Channel V was making its final transition from a music channel to a full fledged youth general entertainment channel in November 2013. Channel V had been in slow transition for two years. They needed a new youth centric image that spoke to their target audience, for this final change.
We won the pitch with our design strategy focussing on bold type, modular and icon based navigation and a fun, colorful identity reflecting the channel mantra of ‘What feels so right, can’t be wrong’. Thereon, we worked in close collaboration with the in-house design team of Star Network, and together we built the channel image from the ground up.
Our work involved evolving the current channel logo, building and defining a coherent design and communication language for the Channel V brand, and creating all the broadcast design elements for the channel.